CANNED wine is rising fast in popularity, a report reveals.
Data shows the market is worth more than £3.6million, having rocketed 125 per cent in the year to August.
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One of the major boosts is that the cans can easily be enjoyed by people travelling on trains or at festivals, sporting events and picnics.
It follows the trend in the US, where the category has grown to be worth more than £53million, according to analysts Nielsen.
Producer Off-Piste Wines said its canned brands have accounted for 61 per cent of UK sales in the past year.
Off-Piste launched its PinotPinot and Most Wanted Pinot Grigio Fizz cans in 2017, and these were the first canned wine brands available in multiple retailers in the UK.
Managing director Andy Talbot said: “We are proud to be at the forefront of this exciting category with Most Wanted and PinotPinot in the UK and we see this expanding into other areas of consumption. We have ambitious plans to develop further in 2020.”
Using cans also addresses environmental concerns — having a much lighter carbon footprint than other packaging, while globally 70 per cent of aluminium cans are recycled.
