Canada Goose names new chief of staff and president of North America

Canada Goose names new chief of staff and president of North America

Canada Goose has announced the appointments of Carrie Baker as president
of its North American business and Kara MacKillop as chief of staff and
executive vice president of people and culture.

Baker joined the company in 2012 and previously served as executive vice
president, chief of staff and chief communications officer. She has helped
the Canadian outerwear brand gain global recognition and growth in addition
to leading the launch of Canada Goose’s sustainable impact strategy and its
corporate citizenship initiatives, such as Project Atigi, which celebrates
Inuit craftsmanship.

In her new position, Baker will take on the responsibility of driving
demand and overseeing all marketing and commercial operations in North
America, as well as the brand’s growth strategy and customer engagement.

In 2014, MacKillop was appointed as Canada Goose’s vice president of
human resources. Alongside serving as the liaison to the company’s board of
directors, her new role as chief of staff, where she will be reporting to
president and CEO Dani Reiss, will include strategic projects and corporate

During her time at the company, MacKillop has taken part in the hiring
and training of more than 4,000 global employees, including key executive
and board hires, across 20 stores, eight manufacturing facilities and
global corporate offices.

“I am thrilled to appoint Carrie to the role of president of our North
American business and name Kara as chief of staff,” said Dani Reiss,
president and CEO, Canada Goose. “Carrie has proven herself to be an
exceptional leader, authentic storyteller and a trusted advisor on matters
across all areas of the business. Kara’s strategic thought-leadership and
talent for developing great teams has proven invaluable to the growth of
our business. I look forward to all they will accomplish in their new

Photo credit: Canada Goose, Facebook


Leave a Reply

This website uses cookies. By continuing to use this site, you accept our use of cookies.