- Robyn Turk
-
|
Calvin Klein and Swatch Group have agreed to end their 22-year
licensing agreement.
In a statement, Calvin Klein, Inc. wrote that it had been
evaluating its watch and jewelry license in recent years and felt that
the growth opportunity it sees for the category had not been optimized
with Swatch Group’s license. Both parties believe that they have been
unable to achieve the maximum potential in key markets.
“We are very optimistic about the potential growth the watch and
jewelry category holds for us,” Calvin Klein’s president of licensing
John Van Glahn said in a statement. “We are confident that with the
right partner in place we will be able to strengthen this category, as
well as our overall lifestyle business.”
Calvin Klein is looking into “the best possible partner for the
future” for its watch and jewelry category.
