- Prachi Singh
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Caleres and American ready-to-wear brand Veronica Beard have announced
an exclusive partnership. The company said, Caleres will exclusively
produce the Veronica Beard women’s footwear collection, beginning with the
spring 2020 season.
“We are committed to developing a diverse portfolio of quality global
footwear brands that meet the needs and desires of our consumers,” said Jay
Schmidt, Brand Portfolio President of Caleres in a statement, adding, “The
addition of Veronica Beard will allow us to further expand our portfolio
with an exciting brand in the attainable luxury space that appeals to
today’s dynamic woman.”
The company added that since founding the eponymous brand in 2010,
co-designers and sisters-in-law Veronica Miele Beard and Veronica Swanson
Beard have evolved the label into a go-to for refined tailoring and
feminine silhouettes. Together, they have expanded the brand globally, via
retail, e-commerce and wholesale channels. In keeping with the Veronica
Beard aesthetic, the spring 2020 footwear collection will be designed with
feminine details and Caleres will initially target domestic and
international wholesale partners carrying Veronica Beard ready-to-wear.
“We have been working closely together for the last four months to
create a collection that will complement the lifestyle of our customer and
offer a fresh perspective on the retail floors of our partners as well as
our own DTC channels,” added Stephanie Unwin, President of Veronica
Beard.
