Do you have aspirations to be the real-life Willy Wonka? Do you dream of chocolaty flavours that you wish existed?
Now you have the chance to bring your ideas to life as Cadbury’s are calling on customers to design their next chocolate bar.
The chocolate manufacturer is launching its second annual Inventor Competition, giving chocolate obsessives the chance to create their dream product and next addition to the Cadbury Dairy Milk family.
If, like us, you’re sick of fruit ‘n’ nut and bored of basic caramel, get stuck into the design tools online and let your creativity run wild.
When you enter the competition, you can choose from more than 90,000 different flavour combinations – including basil, Dijon mustard, tomato and edible glitter.
If you want to stick to slightly more conventional flavours, there is also hazelnut, fudge, cookie dough and honeycomb.
Go sickeningly sweet or wickedly spicy – it’s completely up to you, and you can choose to include up to three flavours of your choice. You also get to name your creation.
But it won’t be easy to make the cut and see your design hit the shelves. All admissions will be put through a tough judgement process, with entries assessed on both taste and creativity.
Three candidates will then be invited to the Cadbury Chocolate Centre of Excellence in Bournville, where they will work with chocolate experts to make their designs a reality.
The three bars will be made available in UK shops for a trial period of three months and chocolate lovers can then vote online for their favourite.
The winning bar will be added to the brand’s Dairy Milk range.
Last year’s winning creation was Choca-Latte by Callum Clogher, which features milk chocolate, coffee cream and digestive biscuit pieces.
But if you’ve got big ideas you’ll need to be quick – you only have until the 30th September to submit your creations. So get to work.
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