- Huw Hughes
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Burberry has launched a new installation celebrating the fashion house’s
history in discovery and exploration at Selfridges’ flagship retail space,
The Corner Shop.
Open until 29 March, the custom-built pop-up features an assortment of
accessories from Burberry’s spring-summer 2020 collection including The TB
Bag, hats, scarves and small leather goods, as well as limited-edition
accessories including quilted Lola bags in dark pine green and Selfridges
yellow, water bottles, phone cases and socks.
The space is inspired by polar exploration and by pioneers such as Sir
Ernest Shackleton, who wore Burberry on his historic polar expeditions. The
Corner Shop has been transformed into an abstract snowspace, with
expedition sledges and Burberry silk-scarf sails contrasting with silver
mirrored cubes, and model penguins which can be brought to life through an
augmented reality experience via dedicated QR codes.
Photo credit: Burberry
