- Huw Hughes
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Burberry has doubled down on its sustainability efforts and announced
the launch of a new ‘carbon insetting’ project which was marked by a carbon-neutral AW20 runway show on Monday.
In a push to reduce its carbon footprint, the label said it hosted its
AW20 runway show in a “certified sustainable venue” and prioritised
electric vehicles and avoided air freight. Any remaining carbon emissions from the show will be offset through a savanna fire
management project which aims to reduce the risk of wildfires that have
been ravaging Australia in recent months. Instead of gifting the event’s
guests, the brand also opted to collaborate with PUR Projet and their local
partner to plant trees in Australia on guests’ behalf.
Burberry launches ‘carbon insetting’ project
Additionally, the label has launched a Regeneration Fund “to support a
portfolio of carbon insetting projects to directly tackle the environmental
impact of Burberry’s operations.” The projects will be implemented in the
brand’s own supply chain and will promote biodiversity, restore ecosystems,
support the livelihoods of local producers, and store carbon at source and
removing it from the atmosphere.
Burberry is already carbon neutral in the Americas region, across its
EMEIA retail stores and UK operations. The company also said it is on track
to achieve its goal of becoming carbon neutral in its own global operations
by 2022.
Pam Batty, vice president of corporate responsibility at Burberry said
in a statement: “At Burberry, we are passionate about creating real change
in our industry to build a more sustainable future and I am proud that we
can express this through our biggest brand moments like our runway shows.
As we look to the future, our move to implement carbon insetting in our
supply chain is testament to our restless approach to finding new ways to
protect our environment and strengthen our deep commitment to our local
communities.”
Photo courtesy of the brand
