MORE than half of Brits admit they have a ‘want it now’ attitude according to new research, and their unwillingness to wait is making their holidays worse.
The study revealed that Brits are willing to wait just 11 minutes for their luggage to emerge following a flight before they feel frustrated, and just seven minutes queuing for check-in.
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According to 59 per cent of Brits, the desire to have everything instantaneously is due to our fast-paced lifestyles, with 40 per cent of us claiming apps and social media have made us familiar with short waits.
Almost two thirds agree society is generally less willing to wait now days compared to 10 years ago.
And more than one quarter said they are prepared to spend more on goods and services if it means they arrive earlier.
The study also found we have little patience for internet buffering (75 per cent), waiting for computers to load (89 per cent) or cheques to be processed (71 per cent).
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And Brits’ attitude to waiting is affecting their holiday experience with 56 per cent fed-up with the ‘faff’ of flight check-ins, waiting for luggage to emerge from the hold and boarding delays.
The research was commissioned by cruise line, Royal Caribbean, to celebrate the return of their family ship Independence of the Seas to Southampton.
The research also identified the biggest hindrances to completely enjoying a holiday including flight delays, traffic before even arriving at the destination and waiting around for luggage.
Of those with kids, 44 per cent said the demands of modern life are too front of mind, meaning it takes at least 24 hours to ‘switch off’, while one sixth put the stress of travelling with children down to transport delays.
On average, Brits are willing to wait just 11 minutes for their luggage to emerge following a flight before they feel frustrated, compared to just seven minutes queuing for check-in.
One third of the 2,000 adults polled via OnePoll believe too much time on holiday is spent ‘not relaxing’.
And it takes just three minutes for frustration to kick in when waiting for a web page to load and six and a half minutes for food to arrive in a fast-food outlet.
Sun Online Travel previously revealed how millions of Brits are stressed out about booking holidays because they are getting too many recommendations.
And previous research has shown that Brits only get nine days of complete enjoyment in a two-week break.
This is because Brits find it hard to switch off from the stresses of work and home life.
