MUSIC fans have slammed the Brit Awards as a “fix” after adverts proclaiming that The 1975 had won two awards aired – HOURS before the band was announced as winners.
One UKTV Play viewer noticed that the rockers were being proclaimed as double champions long before the prestigious music ceremony even started.
PA:Press Association
Twitter/@Kierenisboring
Kieran Thomson tweeted: “An advert on UKTV Play just said The 1975 won Best British Group and British Album of the Year at this year’s BRIT Awards… which aren’t for a few hours?”
He added: “That’s either a massive marketing cock-up or management for The 1975 somehow knew already… anyway #BRITs fans, spoiler alert, The 1975 win things.”
In a clip he shared, a voiceover proclaimed: “This is the Brit Award-winning The 1975, with their brilliant No1 album.”
The advert went on to list the group as “Brit winners: Best British Group” and “British Album Of The Year” – which is exactly what happened later in the night.
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AP:Associated Press
One viewer tweeted: “The fact that there’s an advert showing that the 1975 won the award for best album before the winners were even announced shows that this award show is a f***ing fix.”
Manchester-based The 1975 beat Little Mix to Best British Group at the Brits – to outrage from fans of the world-beating girl group.
One fumed: “Well the brits are an absolute f***ing fix.”
However, the band themselves did seem genuinely astonished, suggesting that if they had been tipped off about their win, they hid it very well.
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