Earlier in July, the British Fashion Council announced that, this September, London Fashion Week would be opening to the public for the first time.

And today there’s good news for all those members of the public who have bought, or were thinking of buying a ticket, to one of the six special fashion shows, as two super cool brands have confirmed they will take part in the public side of the event.

British label Henry Holland and popular dress label Self Portrait have both confirmed they will host public-facing shows for London Fashion Week ticket holders at three different time slots on Sunday September 15. These will be at 10am, 1pm and 4pm.

While editors, buyers and influencers will continue, as ever, to see the spring/summer 2020 collections presented at trade-only catwalk shows and presentations across the five days of London Fashion Week from September 13 to 17, the public shows will display the brands’ current autumn/winter 2019 collections.

The logic presumably being that while editors and buyers are interested to know trends for next season, members of the public would prefer not to have to wait six months to shop the clothes they see, but rather see a runway show whose contents is imminently hitting stores.

There are six public show slots over the Saturday and Sunday, with four designers still to be confirmed. Those wishing to attend a show will have to decide which they want to see, and then they can purchase a ticket for that show which includes a two-hour window of access to the BFC Showspace. Standard tickets are priced at £135 for the two hours, while those that want to sit Front Row at a show can buy FROW ticket for £245.  

Henry Holland Show 2018 Interview

Included within this ticket price is access to one industry-led panel discussion, access to the DiscoveryLAB, an experiential space where fashion meets art, fashion and music, and access to a brand new Designer Exhibition, where the creative work of progressive designers explores the most compelling stories around sustainability, community and ethics.

There will also be a VIP café serving complimentary drinks and lunch and all attendees will receive a goodie bag packed with lots of fashion and beauty goodness.

In addition to his public LFW show, Henry Holland will also present his spring/summer 2020 collections at a catwalk show for trade on Saturday, September 14. Self Portrait typically shows at New York Fashion Week not London, and will continue to do so this season with a catwalk show in the Big Apple on September 7.

Which show will you choose?

To be part of the new London Fashion Week format and buy tickets click here.



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