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Brewgooder seals deals taking annual orders to more than £5 million by 2024



Brewgooder has announced two new contract deals, taking its order books to more than £5m annually by 2024.

The craft brewer struck deals which will see it introduce at least six new beers and pack formats to customers UK-wide, including with the Co-op, Asda and Mitchells & Butlers pubs.

The deals come as both Alloa-based Williams Brothers and Aberdeen firm Fierce Brewing announced major investment into improving their brewing facilities.

In September last year, Williams Brothers invested a six-figure sum into new equipment capable of canning up to 16,000 beers per hour on top of enhanced multi-packing features.

Meanwhile, Fierce is moving into a new facility that will see the brewery double capacity over the next 12 months, with space for further expansion.

Through the partnerships, Brewgooder is maintaining its commitment to sustainable brewing, with Fierce recently installing photo-voltaic panels to help power its facility, and recycling grain by sending it to farmers for feed.

Alan Mahon, founder at Brewgooder, said: “The Brewgooder message is spreading farther and wider, and we are now firmly established as the foremost purpose-led brewer in a category where consumers are increasingly demanding purpose from brands.

“Consequently, we’ve seen demand for our beers surge in the past 18 months and that is set to accelerate in 2022 and 2023.”

Dave Grant, founder and managing director at Fierce Brewing, said: “We’re incredibly excited to team up with the amazing team at Brewgooder and play a part in helping them continue their outstanding work to empower communities and make clean water accessible for everyone around the world.”

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