Fashion

Borbonese partners with Parsons Paris


Borbonese partners with Parsons Paris

Italian fashion brand Officina Borbonese partnered with Parsons Paris,
the European Branch of Parsons School of Design in New York City, for an
exclusive project. Parsons Paris and Parsons New York students in the
Fashion Design and Strategic Design and Management programs will create a
project that will have as its main inspiration the ancestral handmade
textiles of Sardinia.

The Fashion Design students will design a special edition bag,
associated with a complete ready to wear outfit for the Fall/Winter 2021
collection. Strategic Design and Management students will analyze the
brand’s existing marketing and positioning practices to make strategic
recommendations and propose entry strategies for new markets. They will
also develop a creative marketing campaign for the launch of the bag
designed by Fashion Design students.

Borbonese partners with Parsons Paris

“We thought that a real dialogue with the new generations can be
established only by having a concrete exchange with them,” says Francesca
Mambrini, owner of Borbonese. “The relationship with the students at
fashion schools, young people who love fashion, who live it on a daily
basis, studying it and learning its profound mechanisms, can only generate
new vital sap for our brand that increasingly wants to address a new and
aware public.”

The project, called Savoy Faire, will see the Borbonese team and Parsons
Paris students discussing each other at an artistic, technical and
strategic level on several occasions to give students the opportunity to
fully understand the interplay between a brand and business dynamics. The
student team that proposes the most innovative Management project will be
awarded an internship in the company’s Communication department in Milan,
while the selected Design project will be produced in Italy and featured in
the Borbonese Fall Winter 2021 collection.

Photos: via Parsons Paris



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