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With just a matter of weeks left before the gifting conundrum of Christmas descends upon us, it’s time to start seriously pondering what we’ll be treating our loved ones to.
And in order to help us figure out the pending annual predicament, Boots have designed specific gift edits just in time for Christmas.
Unveiled today, the concept is simple: the beauty retailer is establishing individual ‘Bootiques’ both online and in-store, which are essentially gift edits curated for the countless personalities we have in our lives.
To give you an example of just how much these ‘Bootiques’ really will save your bacon this festive period, here’s a taster of some of the edits they have:
There’s a ‘What to buy the person who lies awake dreaming of sleep Bootique’, a ‘What to buy the person who loves working out nearly as much as talking about it Bootique’, and a ‘What to buy the moody teenager formerly known as your little angel Bootique.’
Commenting on the campaign, Marketing Director for Boots UK and Ireland, Helen Normoyle, said: “We want to help the nation feel good, with a fun look at the very real challenge of finding that perfect gift. People’s ever-changing passions and interests can make it tough to buy for them at Christmas. We have used that challenge as a source of creative inspiration to help customers.”
Boots was founded in 1849 by John Boot and now boasts 2, 500 shops across the UK and Ireland.
The Boots ‘Bootiques’ launch on November 20 online and in stores.
