Fashion

BoohooMan continues to grow sports division with Jon Jones


BoohooMan continues to grow sports division with Jon Jones

BoohooMan has named MMA fighter and undisputed light-heavyweight
champion of the world, Jon Jones as its latest ambassador, adding to the
online retailers growing sports ambassador division that currently includes
the likes of Dele Alli, Leon Bailey, Lawrence Okolie and Simeon Panda.

The year-long partnership with Jones will see BoohooMan supporting the
mixed martial arts titleholder on number of undisclosed initiatives, which
the online retailer states “goes beyond a single photoshoot”.

BoohooMan continues to grow sports division with Jon Jones

BoohooMan chief executive, Samir Kamani said in a statement: ‘‘Jon Jones
is arguably the best MMA fighter of all time. Our values and beliefs are so
aligned, to be the best we can be – so this partnership just made sense.

“As a brand, we lead by aspiration and that is at the core of every
athlete. We are so excited to have Jon join the BoohooMan family, we can’t
wait to be a part of his journey for the next 12 months.’’

BoohooMan continues to grow sports division with Jon Jones

The online retailer describes the partnership as a “new dynamic to the
way BoohooMan has traditionally aligned with celebrities and athletes” and
will see it supporting Jones through what it calls a critical year in his
career.

BoohooMan continues to grow sports division with Jon Jones

To announce Jones as an ambassador, BoohooMan captured the fighter in
the brand’s first-ever activewear collection that was launched earlier in
the year.

BoohooMan continues to grow sports division with Jon Jones

Jon Jones, added: ‘‘I’m really excited to join the BoohooMan brand and
can’t wait to try all the clothes they sent me. They’re not only cool but
so comfortable and practical.’’

Images: courtesy of BoohooMan



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