Fashion

Boohoo launches first 34-piece recycled fashion collection


Boohoo launches first 34-piece recycled fashion collection

Online fast-fashion fashion retailer Boohoo has launched its first
dedicated recycled fashion range.

Made using 95 percent recycled polyester and 5 percent elastin, the
34-piece collection features the co-ord sets, going out dresses, bodysuits,
flares and crop tops in sizes 6-24 and with prices ranging from 8 to 25
pounds.

The recycled polyester used in the collection is created from plastic
that has been directed away from landfill and repurposed to produce new
yarn, while environmentally friendly and non-toxic fabric dyes and ink,
free of harmful chemicals, are also used. Swing tags are made from 100
percent recycled paper, the manufacturing process is chlorine free and the
material is acid free, and the string is made of 100 percent Jute that is
both biodegradable and recyclable.

The company also noted that the product has been produced in the UK,
cutting down on air miles. The origin of the product will be detailed on
the garment label for the consumer.

“We are consistently listening to our customers and have been working on
developing a recycled offering for some time,” Carol Kane, Boohoo Group
Founder, said in a statement. “Boohoo acknowledges its responsibility to be
a sustainable business and ‘For the Future’ fashion range is the next step
in that journey.”

This won’t be a one off, according to Boohoo. The brand said it will be
continually adding new collections as continues to offer a wider range of
sustainable alternatives.

Photo courtesy of the brand



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