Old Pulteney whisky has named Blue Planet cameraman Doug Allan as an ambassador in its new campaign Rise With the Tide .
The Wick single malt is highlighting its coastal roots by following inspirational stories of those whose lives have been shaped by the sea.
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Underwater explorer Allan has won eight Emmys and four BAFTAs in a 35 year career during which he has worked on over 65 films and documentaries.
To launch the campaign, Old Pulteney invited Doug to Wick to swap stories with distillery manager Malcolm Waring.
The film explores Doug’s best moments and the beauty of the UK’s coastline, and opens up about patience, an important virtue when working with nature – and distilling whisky.
Allan said: “Working with Old Pulteney has been a real pleasure – a wonderful insight into how the sea not only shapes our environment and our wildlife, but also our whisky. I was struck by how much the team at Pulteney Distillery view the sea as a silent partner in their whisky making.
“The passion from Malcolm and the team at the distillery was evident, and I quickly understood how much respect they have for the sea – it’s made them who they are. So, it’s no wonder they want to highlight its life-giving, awe-inspiring power. ”
Waring said: “Meeting Doug was like meeting a kindred spirit. He understands perfectly how the sea can be embraced for the betterment of people, place and product, and that’s a value we hold dear here at Pulteney. The sea is absolutely a part of everything we do… we’re known as The Maritime Malt for a reason.
Our collection has a beautifully fresh, briny quality to it thanks to our casks aging in the sea air – and it’s been that way since the beginning, when our hometown really came into being thanks to the herring fishing industry and really, thanks to the sea.”
