CS:GO esports circuit BLAST Premier has announced four partners for its Spring Finals taking place in Lisbon, Portugal.
Ice cream brand Magnum, Hewlett Packard’s (HP) gaming brand OMEN, lifestyle brand MOCHE and customer experience company Teleperformance will join the circuit’s commercial roster.
As part of the deals, the branding of all four partners will feature within the Altice Arena over the course of the event, which commences on June 15th. Those attending the event will have the opportunity to participate in product giveaways in addition to a range of in-person activations.
For Teleperformance, the partnership marks the first time it has collaborated with BLAST Premier. Nevertheless, this isn’t the company’s first major development in the sector. Earlier in the year, the company unveiled its €1.2m (~£1.0m) esports arena in Lisbon.
This is Magnum’s second collaboration with BLAST, following a deal between the two parties in September 2021.
The partnerships follow the circuit securing a media rights deal with sports subscription service DAZN. The deal sees the Spring Final, and BLAST Premier’s remaining tournaments of the 2022 season, become available in over 100 territories.
As a result of the partnerships, the number of Spring Final partners increases to nine with the likes of Betway, CS.MONEY and audio equipment company EPOS already confirmed as partners of the event.
Oliver Clarke, Commercial Director for BLAST, spoke on the partnerships: We’re delighted to welcome on board four leading and diverse brands in OMEN, Magnum ice cream, MOCHE and Teleperformance, as we make our long-awaited return to Lisbon this week.
“Four years ago the Portuguese esports community showcased why they’re one of the most enthusiastic and passionate fan bases in the world.”
The Spring Final is the second BLAST event to take place in the Portuguese capital. Eight teams will compete for a share of $425,000 (~£351,800) in prize money along with a place in the season-ending World Final taking place in December.