- Huw Hughes
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Blacks Outdoors has teamed up with British Heart Foundation for a charitable
recycling initiative.
The outdoor specialist is asking for customers to donate used clothing
and shoes in “good enough condition to be sold again” in exchange for 15
percent off their next purchase in-store. The items will then be taken to
British Heart Foundation stores where they’ll be sold to help fund
life-saving research.
The recycling initiative is becoming increasingly common among fashion
retailers as a way to encourage circularity and extend the life cycle of
used clothing. John Lewis announced a new pilot in its Oxford store where
its customers would be paid to return their preloved clothes in a bid to
“address the increasing volumes of clothing being sent to landfill.”
Photo credit: Blacks Outdoors, Facebook
