As the year comes
to a close, FashionUnited looks back at some of the biggest and best trends
of 2019, including fashion trends, consumer trends and sustainability
trends.
Style trends
The AW19/20 colour trends highlighted by the Pantone Color Institute
were everywhere on the catwalk at New York Fashion Week in February. Here
FashionUnited has selected some of our favourite looks.
In September, the Pantone Color Institute unveiled the SS20 NYFW colour
chart featuring twelve trend colours for the coming season, here are
FashionUnited’s favourite examples of the predicted colour trends on the
runways.
Data analytics firm Edited took a look at retailers’ product offering
and newsletter content throughout 2018 to determine which trending themes,
colours, fabrics and prints were most likely to be picked up. Here
FashionUnited summarises Edited’s findings.
Streetwear, Off-White, sustainability and Ikea were among the hottest
topics in the fashion world this year, according to the Year in Fashion
2019 report by global fashion search platform Lyst. Here, FashionUnited
takes a closer look at the report.
Consumer trends
In October, trend forecaster David Shah spoke at the biannual Appletizer
trend seminar in Amsterdam to share some of his insights into key consumer
trends to keep an eye on. These are FashionUnited’s top takeaways from the
event.
Pay-by-installment payment methods are becoming increasingly popular on
the fashion industry, with Swedish fintech company Klarna, which raised 460
million US dollars (approximately 368 million pounds) in equity funding in
August, at the forefront of the movement. In this article, FashionUnited
takes a look at the changing landscape of payment methods that millennials
and generation Zs are driving.
Nine years after its inception, Moda Operandi published its first-ever
Runway Report this year. In this article, FashionUnited takes a look at the
report which reveals the trends and shopping behaviours for upcoming
seasons.
In December, Decoded Future New York by Stylus took a look ahead at what
the consumer of 2035 will look like. Here FashionUnited has given a rundown
of the key points.
Sustainability trends
In a world of faster-and-faster-fashion, how can we do more to finally
give it up, and how can we convince our friends to do the same? Here
FashionUnited provides some of our top tips on how to do just that.
The G7 Fashion Pact, a coalition of 32 fashion houses committed to
protecting the world’s climate, biodiversity and oceans, was unveiled in
August by François-Henri Pinault, CEO of luxury conglomerate Kering. So
what exactly is the pact? FashionUnited takes a closer look.
Data analytics firm Edited released its Sustainability Edit 2019 report
in October, looking at the key trends in eco-fashion. Here is a rundown of
the report’s findings.
Sustainable sourcing at scale is the fashion industry’s new must-have.
Since 2016, searches for the Instagram hashtag #sustainablefashion have
increased fivefold, while the range of sustainable fashion products is
growing fivefold every year. In, McKinsey’s comprehensive “Fashion’s new
must-have: sustainable sourcing at scale” survey, the company looks at how
sustainability is growing in the fashion industry. Here are some key
takeaways.
Click here to read more on sustainable fashion
from our Resale interview series.
Inclusivity trends
As brands within the fashion industry work to become more inclusive,
creating garments designed to fit a diverse range of bodies becomes one of
the main focal points. For direct-to-consumer Los Angeles-based brand
Poplinen, that’s a priority. The brand uses a special Find Your Size tool
on its website to make it easier for its customers to find the best-fitting
size. Here, FashionUnited interviews Desiree Buchanan, Poplinen’s founder,
about her label.
Traditional beauty ideals are increasingly being challenged, broadening
sensibilities and evolving aesthetics that accept and embrace a varied
range of individuals. In this article, FashionUnited has put together a
list of size-inclusive steps taken by brands, designers and models.
Retailers and shopping destinations including Marks & Spencer and
Sainsbury’s got involved in Purple Tuesday in November to improve the
customer experience for disabled people. Here, FashionUnited takes a closer
look at the accessible shopping day.
When Selfridges debuted a gender-neutral pop-up called Agender in 2015
it occupied a tiny, slightly awkward space in its London flagship store.
Now, gender-neutral shopping spaces are becoming increasingly popular.
FashionUnited takes a look at the growing trend.
Main article photo: Photo: Off/White SS20, via
Catwalkpictures
