Having a website is essential if you run a small business. It gives you a competitive advantage and increases the potential to gain more customers, as 80% of purchases start with online research.
Additionally, a website allows customers to make a purchase 24/7, from anywhere in the world, which can increase your revenue. However, it’s important to plan and research well before creating your business website.
That said, this article is going to cover six tips that will help you prepare before creating a business website. Read along to find out what they are.
1. Invest in a Scalable Hosting
Hosting is an essential part when building a website for your business. It is a service that will store all of your website’s files on a server, so they’re available for people to access online.
Hosting can be purchased in multiple ways. For example, eCommerce site builders such as Shopify or BigCommerce come equipped with hosting services.
On the other hand, content management systems, such as WordPress and Magento require hosting services from a hosting provider, which you will have to organize separately here.
Regardless of the platform you choose, it’s critical to make sure your hosting is scalable. This is important because as your business grows, you’ll need more resources to handle the traffic spike.
Therefore, pay attention to features such as bandwidth, storage space, and uptime. Without proper scalability, you risk losing visitors due to poor user experience, which can negatively impact your business and lead to loss of revenue.
2. Pick a Good Domain Name
A good domain name creates a positive impression on visitors. More than that, your domain name will also determine how well you rank on search engines results pages.
Despite this, picking a good domain name can be a challenging task. If you’re just starting, consider choosing a domain name that represents your niche to help visitors understand your business from the get-go.
Additionally, keep your domain name short and easy to pronounce. This will make your brand more memorable and easy to pass along verbally, increasing the chance for new customers to find you.
3. Pick Your Theme
The visual aspect of a website is responsible for visitors’ first impressions. Users form an opinion about a website in around 50 milliseconds, and 94% are influenced by its visual design.
A visually appealing website will also attract more attention. This is key to getting visitors to engage and stay longer on your site.
That said, it’s critical to choose a suitable theme for your specific business. For example, Marlow is a great template if you sell a small selection of products. The layout shows off each product clearly by incorporating plenty of white space.
For a more versatile option, Shopay for WordPress makes a great choice. It suits multiple industries and comes with various pre-built layouts to choose from.
That said, there are several aspects to consider when choosing a theme, such as its feature set, customization options, and extension compatibility. So make sure to look into many themes before making a choice.
4. Customize the Website
Once you’ve figured out the most suitable theme for your business site, it’s time to customize it.
Here is where you’ll personalize the theme to convey your brand’s identity. This includes tweaking its appearance, such as choosing a suitable color scheme and font style.
Each color evokes a different emotion. If you want to emphasize power, appetite, or love, consider using red. Famous brands using this color scheme include McDonald’s, Netflix, and Coca-Cola.
If you want to convey security and trust, consider using blue as it is a popular choice among tech brands, such as Microsoft and Facebook.
Next is your font choice. Similar to the color palette, each font represents a unique message. Serif fonts, for instance, symbolizes formality and authority, making it a popular choice among government, agencies, and other formal institutions.
Above all, make sure your website remains clutter-free to ensure a pleasant user experience.
5. Upload Website Content
The content is what people come to see. Therefore, it’s essential to make sure it is relevant and informative.
When carefully crafted, your content builds credibility and sets your business apart from competitors.
When creating a small business website, here are some must-have elements:
- Compelling copy. Your copy must appear at the top of your business homepage, telling visitors what your business offers and how it can help their lives. Pinpaper Press and Nixon are great examples of this.
- Prominent call-to-action buttons. They guide potential customers to move down the sales funnel better and faster. Without them, customers are more likely to leave your website without making a purchase.
- Clear contact info. Include contact information, such as email address, social media handles, or a phone number to allow customers to reach out to you. This garners trust, which leads to more sales.
- Images and videos. Visual elements help people understand your product or service better. So make sure to add supporting images or videos to get your message across.
Once you have the elements ready, it’s time to set up the essential pages for your business site:
- Homepage. This is the page visitors land on when they access your website. Therefore, make sure it’s appealing and informative.
- About page. Elaborate on your brand’s vision and mission so customers can relate to your brand values.
- Product page. Here is where sales and conversion happen, so make sure it’s distraction-free and easy to navigate. Customers should have a seamless shopping experience.
If you decide to have a blog page, make sure it’s consistently updated to show you’re active. To help, you can use a content calendar tool like CoSchedule.
6. Optimize for Search Engines
Another vital step to creating a small business website is making sure it’s discoverable on the search engine. One way to do this is by optimizing your website, also known as SEO.
The first step to optimizing your website is performing keyword research, so you can include relevant keywords to your content and increase visibility. Great tools to help with the task include Google’s Keyword Planner and Ahrefs.
Next, write meta descriptions to inform visitors about your page when it pops up on SERPs. Done right, this can increase your site’s traffic.
Another important step is to build internal links, which means to link to other pages within your website. This practice shows search engines that the pages on your site are connected.
Other aspects that play a role in optimizing your website for search engines include prioritizing page load time and making a mobile-friendly design, so make sure to keep these in mind.
Creating a website for your small business can help to expand your reach and gain more customers.
By learning the tips above, you can have a great business site and start selling online in no time.
Tips mentioned in this article include:
- Choosing scalable hosting
- Registering a good domain name
- Picking a suitable theme
- Customizing your website to represent your brand identity
- Uploading essential and relevant content to show credibility
- Optimizing your website for search engines
Take these measures to differentiate your business from competitors and gain more profit. Good luck.