Lifestyle

Best online dating websites in the UK and how much they cost


Millions of Brits turn to the web in search of a partner every year – but what’s the true cost of finding love on the Internet?

There are currently over 1,400 relationship-finder sites in Britain – all claiming to do one thing – find your match, and at that, fast.

According to Match.com, the busiest day of the year for online dating is 6 January – with the peak number of people going online at 9pm.

With restrictions and lockdowns in place across the UK, many singletons have been heading online to look for love whilst stuck at home, but with so many online websites to choose from, it’s hard to really know which are worth investing in and how much you should spend on your quest for love?

Below we have listed the biggest dating websites in the UK and how much they each cost a month to help you pick the option that best suits you.

Have you tried online dating before? Tell us about your experience in the comment section below.

Top online dating websites

1. Match.com

UK members: 3 million

Top features: Advanced ‘smart search’ which allows you to filter matches by location and personality traits.

Price per month: £29.99. Get up to £81 cashback when signing up to a six month membership at Match.com via TopCashback using this link.

Website: www.match.com

2. eharmony

UK members: 5 million

Top features: Their ‘Compatibility Quiz focuses on helping you find lasting, long-term relationships. Every 14 minutes, someone finds love on eharmony.

Price per month: £11.90.

Website:www.eharmony.co.uk



Looking for love online?

3. Match Affinity

UK members: 3 million

Top features: Complete their free affinity questionnaire and you’ll be matched with compatible and like-minded members.

Price per month: £44.95 per month or £11.95 per month for a 12 month membership

Website: www.matchaffinity.com

4. Plenty of Fish

UK members: 3 million

Top features: Chemistry test tool to help you find matches based on your personality and emotional needs.

Price per month: Free

Website: www.uk.pof.com

5. Elite Singles

UK members: 475,000

Top features: Personality profile based on the ”Big Five” personality models – gender, age, residence, profession and level of education to help create long term relationships.

Price per month: £89.95 a month or £29.95 a month when you subscribe for 12 months.

Website:www.elitesingles.co.uk



Millions of Brits use dating apps to connect with other singletons

6. Lovestruck

UK members: 370,000

Top features: Lovestruck.com’s behavioural recommendation engine assesses your search history, like page views, winks and favourites to help you find what you’re actually looking for – and not what you say you’re looking for.

Price per month: £39 a month or £11.58 a month when you subscribe for 12 months

Website: www.lovestruck.com/uk

7. DatingDirect.com

UK members: 3 million

Top features: Location tracker to help you find singles in your area.

Price per month: £29.99

Website: www.datingdirect.com



There is a wide variety of online dating sites to suit your needs

8. mysinglefriend.com

UK members: 200,000

Top features: They believe that your friends know you best – so, like a virtual wingman, they write your profile for you!

Price per month: £28

Website:Mysinglefriend.com

9. Zoosk

UK members: 27 million

Top features: Inbuilt behavioural matchmaking engine which learns as you click to pair you with singles you’re likely to be mutually attracted to.

Price per month: £22.74

Website:www.zoosk.com





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