Money

Beer lovers fury as Stella Artois reduces alcohol percentage of lagers


STELLA Artois has angered boozy Brits after it changed its recipe to reduce the amount of alcohol in its lagers.

The percentage of alcohol in the beer was cut slightly from 4.8% to 4.6% in September last year but boozers are complaining it now “tastes of nothing”.

The alcohol content in Stella Artois was reduced from 4.8% to 4.6% ABV in September last year

4

The alcohol content in Stella Artois was reduced from 4.8% to 4.6% ABV in September last year

Stella owners Budweiser Brewing Group UK&I lowered the alcohol content in its canned, draft and gluten-free versions as part of a “wellness trend”.

But the move has left beer lovers fuming and sparked a surge in one star reviews across supermarket websites from customers.

One person even joked they’d contracted coronavirus because they “could taste nothing” while sipping the lager. Losing your sense of taste is a key Covid-19 symptom.

In a scathing review on Tesco’s website, the person wrote: “Today I cracked open a can of Stella 4.6% and thought I had Covid, since I could not taste anything.”

undefined

4

undefined

4

Customers left a string of one star reviews after the alcohol content was slashed

4

Customers left a string of one star reviews after the alcohol content was slashed

They added: “Stella is now bland, insipid and already described as dishwater.”

Another wrote: “A once great beer of the geezers. Now watered down to 4.6 per cent.

“Won’t be buying this anymore, off to find another beer that is at least 5 per cent, or are the English not trusted with that anymore.”

One beer lover raged: “Ruined now that ABV is down to 4.6%. Has a cheek to still describe itself as “Premium” beer.”

“Tastes, even compared to some supermarket brands,” another reviewer fumed.

READ  Costco forced to shut first China store early due to crowds

“Would never have ordered these if I knew they were so watered down.”

Stella said the recipe change was in line with its commitment to responsible drinking.

It wanted to give people greater choice in how they can moderate alcohol intake without having to sacrifice on the taste.

Dorien Nijs, brewmaster at the brewery in Leuven, Belgium, said: “We know that taste and quality remain the number one priority for Stella Artois drinkers, and we also recognise an ongoing health and wellness trend through moderation.

NHS guidelines on drinking alcohol

According to the NHS, regularly drinking more than 14 units of alcohol a week risks damaging your health.

To keep health risks from alcohol to a low level if you drink most weeks:

  • men and women are advised not to drink more than 14 units a week on a regular basis 
  • spread your drinking over 3 or more days if you regularly drink as much as 14 units a week
  • if you want to cut down, try to have several drink-free days each week

If you’re pregnant or think you could become pregnant, the safest approach is not to drink alcohol at all to keep risks to your baby to a minimum.

You read more on the NHS website.

“We are proud that we can now deliver the same Stella Artois taste people know and love, with an ABV of 4.6 per cent.”

The brewery added that the drop in alcohol content has not had a negative impact on sales.

Cans and bottles of Stella Artois are sold at all major supermarkets in a variety of pack sizes.

READ  Aldi crowned winner of best BBQ food in Good Housekeeping’s blind taste test – full list revealed

Prices vary by you can expect to pay around £13 for a box of 18 440ml cans, or around a fiver for four 568ml cans.

Other premium lagers include Carling and Foster’s, which are both at 4% ABV, and Peroni at 5.1% ABV.

Remember to always drink responsibly and check out Drinkaware.

There’s hope that Brits will be able to sip on a draught pint from April if pubs are given the go ahead to serve outdoors drinks.

There reports that drinkers won’t have to order a “substantial meal” either.

The Prime Minister is set to outline his road map for easing England out of the current coronavirus lockdown next Monday, February 22.

Lionel Messi releases limited edition Budweiser beer in video that references failed Barcelona transfer





READ SOURCE

Leave a Reply

This website uses cookies. By continuing to use this site, you accept our use of cookies.