- Huw Hughes
London-based womenswear brand Baukjen is launching social commerce.
The premium brand has teamed up with digital commerce company Curalate
for the new feature which will allow consumers to explore shoppable
customer-generated content on Baukjen’s website homepage and in a dedicated
‘Shop their style’ section.
Instagram posts tagged ‘BaukjenStyle’ are integrated online using image
recognition technology and allow shoppers to buy featured products
“As Baukjen is an online business, a compelling social media presence is
vital. It helps us convey our brand personality and engage with customers
globally,” Geoff van Sonsbeeck, co-founder and CEO at Baukjen, said in a
statement. “We appointed Curalate to enrich our social offering and extend
its value, and have essentially created an Instagram-like experience
“Baukjen customers can now shop with ease,” said Apu Gupta, CEO of
Curalate. “They’re taken straight to a product without having to search on
the retailer’s website, while a gallery of fresh content will help inspire
Baukjen’s sister brand, maternity retailer Isabella Oliver, is also
adopting the same social commerce strategy.
Photo credit: Baukjen, Facebook