Fashion

'Basic swimwear' is this summer's hottest influencer trend



While ‘basic’ may well be one of the most cutting criticisms you can throw around right now, we’re beginning to question whether it’s *actually* all that bad to be basic.

Who doesn’t love a good cheese toastie, after all? Nude manicures will also forever be a favourite. And don’t even get us started on peonies (swoooooon). So why the sudden urge to be anything but really b***** basic?!

It’s not just us fighting in this corner, either, with some of our favourite influencers also flying the #basic flag this summer.

No, they’re not ‘gramming their new pink peony bouquets (even though we bet they’ve got a bunch full of them!), but rather their simple swimwear.

Yep. Forget prints and forget embellishment, this summer the swimsuit and bikini landscape is looking a whole lot simpler than recent seasons. And it is a VIBE let us tell you.

We’re not suggesting you forgo every element of zhush (God forbid!), but rather keep the creativity in the cuts and colour palette (peach, Bardot-sleeved cossie anyone?) and relish in the rise of the print-less bikini.

The magic is in the simplicity. Not only can you forget any worries as to whether your florals are too obvious, your sequins too garish, or your ironic emoji-embellishment misunderstood, but you can also wear it endlessly without people – you included – tiring of it.

The beauty of statement-less swimwear is exactly that – that the smaller the obvious impact it has the easier it is to wear (and re-wear, and re-wear). And who doesn’t want easy swimwear?

But don’t get us wrong, statement-less, basic swimwear is nowhere near as dull as it sounds. It is, in fact, behind some of the very best beach looks. Understated, chic, elegant. Everything we’ve ever dreamed of looking like laying on that sand…

Sign us up.

Here is our pick of all the swimwear and bikinis you should be snapping up.





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