- Huw Hughes
Heritage and lifestyle brand Barbour is teaming up with fashion and
homeware brand Laura Ashley for an AW20 collection, marking the first time
the two quintessentially British labels have collaborated.
The collection sees two distinctive wildflower floral prints from Laura
archive applied to Barbour’s trademark wax jackets and complemented by an
exclusive range of knitwear, dresses, blouses and accessories reflecting
the signature style of both brands.
Vanessa Page, head of fashion at Laura Ashley, said: “We are delighted
to be working with heritage brand Barbour on this collaboration. Our shared
values and vision of classics with a twist perfectly suits the collection
and we are proud of the way we have brought some of our archive prints to
life in a new and exciting way.”
Paul Wilkinson, global marketing and commercial director at Barbour,
said: “We are very excited to be working with Laura Ashley on this
womenswear collaboration for Autumn Winter 2020. Both Barbour and Laura
Ashley are renowned British heritage brands with a shared love of the
countryside. The prints we have chosen from their archive perfectly
complement our clothing to create a contemporary lifestyle collection that
is both elegant
The collection will be available on the Barbour website and at selected
stockists worldwide from July 2020.
Photo courtesy of Laura Ashley