Fashion

Banana Republic announces new clothing rental subscription


Clothing rental services continue to grow. Banana Republic is the
latest retailer to launch a rental subscription, following in the
footsteps of Urban Outfitters, Scotch and Soda, Ann Taylor Loft and American Eagle.

Called Style Passport, Banana’s new online subscription service
allows members unlimited access to the brand’s women’s apparel
collection for a flat monthly fee of 85 dollars. Users of the service
can rent up to three items at a time with free priority shipping,
unlimited exchanges and returns and complimentary laundering services.
Customers will also have the option to purchase and keep any item.

Style Passport was created in partnership with rental technology
platform CaaStle, which has helped brands including Ann Taylor,
Gwynnie Bee, Haverdash, Express, American Eagle and New York & Company
to offer its consumers rental services.

“We’re constantly evolving with our customer, meeting her where she
is shopping,” Mark Breitbard, president and CEO of Banana Republic,
said in a statement. “Style Passport will drive incremental revenue,
and help us connect with younger shoppers who appreciate great style
and want an affordable, sustainable way to try new fashion. With this
new service, we’ll gather valuable insights from a highly interactive
customer base that can be used to design future product and
experiences.”

Banana Republic will roll out Style Passport to U.S. consumers at
the end of September, with plans to add menswear at a later time.



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