Banana Republic and Athleta launch BOPIS ahead of holiday season

Gap Inc. is already preparing for the 2019 holiday season. The
apparel retailer announced today that its brands Banana Republic and
Athleta are introducing the popular buy online, pick up in-store
service, also known as BOPIS. The service is currently available at
all U.S. stores for each brand.

BOPIS allows shoppers to check inventory at their local stores from
the comfort of their online devices, then purchase the item then and
there to pick up at the store within five days. This process
eliminates the need for shipping fees and brings together the
convenience of online shopping with the speed of in-store

“In a competitive retail environment, it’s more important than ever
to meet the customers wherever and however they like to shop,” stated
Steve Peters, senior vice president of Banana Republic global stores,
in a press release. “We’re very excited to add BOPIS to the options
for purchase and pickup together with Athleta to make it easier for
busy customers to be in and out and on their way.”

Gap Inc. acknowledges the ease BOPIS services bring to consumers,
particularly during the busy shopping months that comes with the
holiday season. The company wrote in a blog post, “With peak holiday
shopping season right around the corner, Gap Inc. brands… are
launching an in-store pick up service for the modern, omni-channel

The company said that store teams who participated in a recent
BOPIS pilot program reported add-on sales when customers came into
pick up their orders. Gap Inc. brand Old Navy has also been offering
customers the BOPIS option since July 2018.


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