Edinburgh baby products firm Cheeky Chompers is launching two new lines in partnership with lifestyle brand The White Company.
The Scottish company has produced its innovative Neckerchew and MultiMuslin have in The White Company’s signature scattered star print to be sold in the latter’s stores and on its website.
It follows a successful partnership with Joules for Cheeky Chompers founders Amy Livingstone and Julie Wilson.
Wilson said: “We were introduced to Chrissie, The White Company’s Founder, after winning the Natwest’s Everywoman Awards last year. After giving her a background of our brand story and telling her about our business, we sent her samples and were delighted with the positive response we got.
“The White Company team loved the innovation and quality of our products and even better felt they were a great fit with the iconic Little White Company brand. It was such a thrill to work with the design team on two of our flagship products. It has been fantastic for this partnership to evolve.”
The Neckerchew is a chewy dribble bib that acts as a dribble bib and teether that is less likely to be dropped. The MultiMuslin comprises six baby essentials in one, incorporating a nursing cover, burp cloth, attachable shade for pushchairs, blanket, swaddle, and two soft silicon teething rings.
The White Company has concessions in Harrods and Selfridges, a store on New York’s Fifth Avenue, in New Jersey and in Dublin.
Wilson and Livingstone founded Cheeky Chompers as new mums in 2013 and appeared on TV’s Dragons’ Den the following year.
Wilson added: “We are delighted to be working with such a distinguished British brand and are thrilled to be working with The Little White Company team to deliver these beautiful products. This gorgeous unisex print is a true classic that parents will love, we are certainly over the moon with the final designs.”
Livingstone added: “This is a significant development for Cheeky Chompers and fantastic news for the continued growth of the brand as we reach even more people across the UK and US with this new collaboration.”
