Athleta launches its first sleepwear collection

Athleta launches its first sleepwear collection

Athleta is delving into sleepwear. The popular, Gap Inc.-owned
women’s athleisure brand has launched the first collection within its
new sleepwear category.

The 14-piece collection includes t-shirts, camisoles, shorts,
joggers, night gowns and a sleep romper. All pieces are made from
ultra-soft, lightweight fabrics that are sustainable and natural.
These fabrics include organic cotton and Tencel Modal jersey.

The brand designed each piece with breathability and comfort to
help aid in uninterrupted sleep.

“More and more women are focusing on self-care and holistic
wellness, and by offering sleepwear we are able to support her full
lifestyle—from active performance to rest,” Mary Beth Laughton,
Athleta’s president and CEO, commented in a statement. “We know from
our masks launch this spring, that new category additions can be a
great way to introduce more customers to our Athleta brand. We are
excited about the possibility of reaching even more women while
providing them an opportunity to make recovery a key component of
their daily activities.”

Athleta’s sleepwear collection is currently available through the
brand’s e-commerce site, with prices ranging from 34 to 74

Image: Gap


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