- Huw Hughes
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Asos has announced it will be bringing back its charity boutique concept
this Autumn after its initial launch in May.
Oxfam Festival Shop, Barnardo’s and Traid will be making their returns,
while Save the Children and British Red Cross have been added to Asos
Marketplace. a platform where customers can shop new and vintage fashion
from over 800 independent boutiques around the world.
Over the coming months, each charity boutique will release a series of
seasonal products including unisex clothing and partywear, designer
clothing, 90s premium sportswear, denim, jackets, and coats. All proceeds
will go direct to each charity, with no commission paid to Asos.
Alex Cousins, marketplace lead at Asos, said in a statement: “Following
the successful launches of Barnardo’s, Traid and the Oxfam Festival Shop on
Asos Marketplace in the summer, we’re now expanding our roster of charity
boutiques to include Save the Children and British Red Cross, helping us
make it even easier for our customers to shop in a sustainable and
responsible way while supporting the crucial work of these well-known
charities.”
Gareth Morgan, head of retail performance at British Red Cross, added:
“We are looking forward to bringing the best of our British Red Cross
charity shops online with Asos Marketplace. Shop sustainably from our
British Red Cross edit of pre-loved vintage pieces. We’ve scoured our
charity shops across the UK and pulled out the outfits we know Asos
Marketplace customers will love, including designer coats, vintage dresses
and sportswear-inspired jackets.
“Buying second-hand pieces helps the
environment and means we can be there for people when there’s an emergency,
no matter who they are – whether that’s helping young refugees settle into
a new life in the UK, or empowering people across the world to rebuild
their lives after a crisis.”
Last year, over 250,000 vintage items were sold through the Asos
Marketplace platform. The online giant has also donated more than 45,000
items of clothing to Oxfam and more than 120,000 pounds worth of goods to
disability charity Scope, which helped support more than 600 disabled
people to get back into work.
Photo courtesy of Asos
