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Asda vegan Easter egg and M&S white chocolate crowned the best of 2020 in blind taste test


Some of the winners (Picture: Good Housekeeping)

With Valentine’s Day over, shops are starting to fill with Easter Eggs.

But with such a huge choice, which one should you buy?

Luckily, the folks at the Good Housekeeping Institute have revealed the results of their annual blind taste test for the seasonal treats.

Surprisingly, the best eggs weren’t all milk chocolate-based.

The three winners, each scoring 80/100 points, were a gluten free and dairy free egg that is suitable for vegans, a white chocolate one and a high-end honeycomb egg.

Asda’s Extra Special Free-From Dark Chocolate Egg with Vanilla Truffles (Picture: Good Housekeeping)

The Asda’s Extra Special Free-From Dark Chocolate Egg with Vanilla Truffles, £5 for 200g, won points forthe melt-in-the-mouth chocolate with hidden crunchy cocoa nibs’ and the ‘deliciously gooey’ truffles that come with it.

M&S’s Extra Thick Blonde and White (Picture: Good Housekeeping)

M&S’s Extra Thick Blonde and White Chocolate Egg, £12 for 500g, was praised for its deeply creamy vanilla egg.

The Chocolate Libertine’s Honeycomb Beehive Egg with Honeycomb nuggets (Picture: Good Housekeeping)

The most expensive winner was The Chocolate Libertine’s Honeycomb Beehive Egg with Honeycomb nuggets, £69.99 for 1.05kg.

The consumer tasting panel tasted 31 different eggs, which were shortlisted from 105, across categories such as milk chocolate, free from, dark chocolate, white chocolate and kids chocolate.



The winners of the Good Housekeeping Easter egg test for 2020

Best Overall Egg: (Joint Winners) 

  • Asda’s Extra Special Free-From Dark Chocolate Egg with Vanilla Truffles, £5 for 200g – 80/100
  • M&S’s Extra Thick Blonde and White Chocolate Egg, £12 for 500g – 80/100
  • The Chocolate Libertine’s Honeycomb Beehive Egg with Honeycomb Nuggets, £69.99 for 1.05kg – 80/100

Best Milk Chocolate:

  • Cocoa et Co Belgian Chocolate Beehive Egg, £10 for 220g sold at Sainsbury’s – 75/100

Best Kids Chocolate (Joint Winners) 

  • Tesco’s Doug the Dinosaur, £3.50 for 200g – 76/100
  • Hotel Chocolat’s Pen Pals, £10 for 120g – 76/100
  • Co-op Golden Honeycomb Crunch Egg-splosion, £5 for 200g – 76/100

Best White Chocolate (Joint Winners)

  • M&S’s Extra Thick Blonde and White Chocolate Egg, £12 for 500g – 80/100
  • The Chocolate Libertine’s Honeycomb Beehive Egg with Honeycomb Nuggets, £69.99 for 1.05kg – 80/100

Best Free-From:

Asda’s Extra Special Free-From Dark Chocolate Egg with Vanilla Truffles, £5 for 200g – 80/100

Asda’s Extra Special Free-From Dark Chocolate Egg with Vanilla Truffles, £5 for 200g – 80/100

MORE: Iceland’s giant £4 Reese’s Easter egg is full of actual peanut butter

MORE: Asda brings back its chocolate chip hot cross buns with 100 days to go before Easter





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