Asda is helping out cash-strapped shoppers by launching a huge summer rollback on baby items.
The price cuts include everything from nappies to baby food as well as larger items such as sterilisers, car seats and strollers.
Top baby brands are featured in the discounts including Huggies, Sudocream and Child’s Farm.
Deals can be found in stores and online at Asda.com until 18 August.
There are also savings on summer essentials such as Child’s Farm children’s SPF and Huggies Little Swimmers nappies.
Asda claim the ‘amazing deals at seriously low prices’ are perfect for families spending more time at home this summer or couples who are expecting a new arrival.
But baby essentials aren’t the only bargains that shoppers can pick up from the supermarket giant.
One shopper spotted an incredible price cut on the coveted Frozen doll at their local store, and sharing the find on social media it caused a stir among fellow shoppers online.
In the food aisles shoppers have also been snapping up Lotus Biscoff cupcakes, which are now sold in stores for £2 a pack.
The tasty looking limited edition cakes are topped with a caramelised biscuit flavour icing that taste just like the popular Lotus biscuit spread.