Parenting

Asda blasted over ‘sexist’ kids clothes with boys’ slogans saying ‘active little man’ while girls are ‘oh so pretty’


A MUM has slammed Asda’s children’s clothing as ‘sexist’ saying she’s shocked over the stereotypes used to describe girls and boys.

Mum-of-two, Katherine Tierney, took to Twitter to vent her anger, after coming across George at Asda’s clothing descriptions.

Girls were described as “princesses”, while boys were called “active little men”.

Leggings for girls were described as “oh-so-pretty”, “playful” and “cute as a button”, while boys’ clothing was advertised as “comfy” and “cool”.

Sharing the descriptions, Katherine, a childcare worker, said: “I’m shocked at the different descriptions of trousers @georgeatasda have used for baby girls & boys.

“Active little men who need comfy clothes that move with them, or pretty little princesses who look as cute as a button?

 The description for girls' clothing said they are 'princesses'

ASDA

The description for girls’ clothing said they are ‘princesses’
  • Mummy’s Princess Tutu Bodysuit Outfit, George at Asda, £7 – buy now
 Meanwhile boys' clothing was described as 'comfy' and 'cool'

ASDA

Meanwhile boys’ clothing was described as ‘comfy’ and ‘cool’
  • Assorted Printed Sleepsuits 3 Pack, George at Asda, £10 – buy now

“Are you actually kidding me?!”

Fellow parents have agreed, railing against Asda saying it’s the “21st century” now.

One mum replied: “Shopping in ASDA today, PJs for my 11yr old girl.

“Unicorns, sequins (uncomfortable to sleep in), ridiculous slogans and 90% some form of pink.

“She is none of those things and would rather wear old, small ones. She was angry.”

Another woman said: “So boys move around but girls just sit still and look pretty?! FGS Asda, sort it out.

“We’re in the 21st century now, not Victorian England!”

 The clothing description for boys calls them 'active little men'

asda.com

The clothing description for boys calls them ‘active little men’

While this mum added: “It irritates me so much.

“I’ve bought my daughters boys trainers since they started school as they are far sturdier and usually waterproof.

“Girls trainers aren’t fit for any purpose other than to look ‘pretty’.

“Most girls school uniform trousers are “fitted” and none have pockets.”

 Meanwhile girls are described as 'princesses'

asda.com

Meanwhile girls are described as ‘princesses’

And a dad agreed too, saying: “Our 4yo girl wanted superhero pants yesterday.

“So of course we had to go to the ‘boys’ section given everything in girls was pink, princesses and unicorns… Argh!”

Someone else labelled it “madness”, while another said it was “limiting” for children.

Fabulous has reached out to Asda for a comment.

It seems people are favouring old-fashioned names with the likes of Margaret and Clementine soaring in popularity.

In other parenting news, this mum told others to stop making excuses and shift their baby weight.

And this Henry Hoover for kids is on sale – which uses both boys and girls to advertise it.

Mum-to-be Belle Lucia forced to delete four-month pregnancy announcement after trolls slammed her ‘tiny’ baby bump





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