Milan – More than a year after switching to virtual
shows, Italian fashion house Armani announced Thursday the return of live
audiences, starting with its Spring/Summer Men’s collection next month.
The June 21 Giorgio Armani show will take place in Milan, while on July 6,
the Giorgio Armani Prive fashion show will be held at the Italian embassy
during the Paris Fashion Show for Haute Couture.
“The return to live attendance has been decided following the current
general improvement in public health with relation to the pandemic,” the group
announced.
It warned its plans could still change, however, depending on the rate of
coronavirus infections going forward.
“The organisation of the shows will comply with the distance and safety
rules required by law and the actual holding of the events, in any case, will
be conditional to the evolution of the pandemic,” it added.
Armani is the first big Italian brand to announce the resumption of live
audiences, just as it was also the first to give them up in February 2020 as
coronavirus first swept Italy. (AFP)
