- Robyn Turk
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Forever 21’s list of battles is growing. The American fast fashion
chain, which is reportedly mulling a bankruptcy, is now being sued by
pop star Ariana Grande.
According to Grande, Forever 21 has used the star’s signature look
and style for advertisement purposes without her permission. Grande
filed a suit earlier this week in a Los Angeles federal court
explaining that Forever 21 had approached her representatives several
months ago to enlist her in a collaborative social media campaign. The
project fell through when Forever 21 couldn’t meet Grande’s payment
demand.
Now Grande is suing Forever 21 for 10 million dollars as she claims
the retailer has used her “name, likeness and other intellectual
property to promote their brands for free,” according to the
lawsuit.
The lawsuit refers to a recent ad campaign on Forever 21’s social
media accounts that shows a model who looks similar to Grande
recreating scenes from the singer’s “Thank U, Next” and “7 Rings”
music videos.
Grande’s lawsuit continues to state that “Forever 21’s intent was
clear: to suggest to the viewing public that Ms. Grande endorsed
Forever 21, its products, and was affiliated with Forever 21.”
Though, a statement from Forever 21 denied Grande’s allegations,
and said taht it had “worked with (Grande’s) licensing company over
the past two years.”
Photo: FashionUnited
