- Robyn Turk
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Anya Hindmarch has joined the roster of brands boycotting Black Friday this year, and has
instead announced another initiative. The luxury handbag brand will
donate all profits made during the busy shopping event to charity.
All of the brand’s profits made from sale between November 27 and
November 29 will be donated to the charity Voice For Nature. The
organization promotes positive environmental change towards global
sustainability.
To further this cause, Anya Hindmarch has also created “The
Conscious Edit,” a selection of items made with recycled nylon,
recycled plastic bottles and leather diverted from landfill.
“‘Never waste a good crisis’ they say. There is nothing good about
this crisis. Change takes time and we are far from perfect, but I hope
that little by little, we can keep improving the way we work and the
impression we leave,” the designer commented in a press release.
Image: Anya Hindmarch
