Relationship

Ann Summers predicts kinkiest future sex trends – and they might surprise you


Whether it’s the pegging trend or tantric sex, couples have tried all sorts of kink in the bedrooms.

But if you still feel like jazzing up your love life, Ann Summers has shared their top five predicted sex trends for the future.

The sex toy brand polled 400 of their party planners (who organise sex toy parties for the general public) to find out the future trends.

When asked to select their predictions from a list, “self-love” took first place in the top five, chosen by 85% of respondents.

Bondage followed closely with 45% of the vote and threesomes and group sex were chosen by 27% of people.

“We believe this prediction sends a really positive message about women”

Laura Whittaker

Laura Whittaker, senior manager at Ann Summers, said: “We believe this prediction sends a really positive message about women embracing their sexuality and getting what they want in the bedroom by taking control of it for themselves. It also shows that we’re breaking down some age-old taboos.

“For too long, women have felt they can’t be as open as men when it comes to enjoying masturbation but, according to our Party Ambassadors, it looks like the tide is turning.”

Ann Summers hold 7,000 parties a week in women’s homes up and down the country, creating an environment for females to discuss their sex lives.

“Our Party Ambassadors are perfectly positioned to give us up to date information on what UK women are really talking about – so when they talk, we listen,” Laura added.

She continued: “We think self-love came out on top because it’s so accessible and can take so many forms.

“Masturbation obviously doesn’t require a partner and can be taken to new heights by incorporating a whole host of products including lubes, vibrators, dildos and massage oils – it’s the perfect sex trend for everyone to enjoy!

“Our beginner’s guide to female masturbation is a great place to brush up on some of our favourite tips”

Here are the results:

1. Self-love: 85%

2. Bondage: 45%

3. Threesomes/group sex: 27%

4. Gender-neutral sex toys: 22%

5. Being polyamorous (having multiple partners): 19%



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