Fashion

Amazon's best-selling retinol costs just £11 (and shoppers say it does what the most expensive versions don't)


Retinol is the unsung hero of the skincare world, with those who use it regularly swearing by its skin-boosting prowess.

There’s little surprise that beauty buffs are going wild for retinol; it’s one ingredient that has been clinically proven to actually work.
So what’s all the hype about and what can it do for your face? Well, the exfoliating, anti-ageing, anti-breakout ingredient has been proven to impressively decrease wrinkles and also clear up acne and acne scars.

Dr. Murad, dermatologist and founder of Murad Skincare, neatly summarises the action of a retinol as ‘exfoliating, aiding in the production of collagen, and fighting free radicals.’ Those three jointly are a pretty powerful skin overhaul.

Tempted to jump on the retinol bandwagon but absolutely no idea where to start? Amazon’s best-selling retinol could be a pretty good starting point.

With over 5,000 positive reviews, The Retinol Serum for Face and Skin by Tree of Life has not only become the website’s best-selling retinol product but it’s also one of Amazon’s top beauty sellers of all time. The best news? It will only set you back £10.95 (!).

Buy It Now

According to the scientists behind the product, the 72% Organic Retinol Serum helps counter the effects of ageing to give your skin a youthful shine while making it feel soft and rejuvenated.

A lot of retinols have a bad reputation for being drying on the skin but this one consists of 10% pure began hyaluronic acid (the OG of the skincare world), so replenishes nourishing moisture to your skin. It’s also packed with skin-boosting Vitamin E, Witch Hazel, Jojoba Oil and Green Tea.

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Impressed shoppers seem to believe the hype, with the serum receiving over 5,000 positive reviews from customers who claim it ‘does what an expensive version cannot.’

“Just received this and starting to use. Seems to make big difference on throat area and “puppet” lines. We’ll see,” wrote one user, whilst another added: “I bought this serum a while back. It was cheap and had good reviews. But tbh I used it like maybe a couple times before it ended up at the back of my nightstand drawer with all the other products I bought and hardly used. For some reason I saw it in there and decided to just give it a go. I’m not joking. Immediately it was like the lines disappeared. I honestly could not believe it!!! I didn’t go straight to a mirror afterwards hoping to produce a miracle. I was brushing my teeth getting ready for bed and looked in the mirror like wtf!?!? Where’d they(my lines) go? Figured it was a one off. But it isn’t. I came back here to order a few bottles more because I dont want to run out. Such a drastic difference!!! No bs I swear! I know there is no such thing as a miracle product. But darn it. This serum comes real close!! Idk if it will work for you. But it did for me what the most expensive products I could buy didn’t do. And I most definitely will continue to use this serum.
Fyi my beauty routine consists of the basic. Wash, serum, moisturizer. Twice a week microdermabrasion and occasionally use sheet masks. I also take collagen supplements and that seems to help retain moisture necessary in the winter time. I have never used a product that produced immediate results like this product did for me.”

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Race you to Amazon…

Read our full guide to retinol and all the amazing products, as well as the best retinol eye creams to snap up.



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