Video game

Amazon Primed: More Internal Memo Leaks, Prime Day Delayed, Pushes Harder Into Video Games – Forbes


Amazon got royally dinged for leaked internal memos this week surrounding how to handle unionists. Vice sank its teeth into the story and the rest of the news media followed suit. Not a good look for Bezos and co. All the donations in the world don’t mean anything if the little guy is getting pounded. As much a failure of leadership as an embarrassing breach (Jeff Bezos was present at the meeting), the move, while long-term financially sensible for Amazon, shows little to nothing has changed when it comes to stopping unions at all costs as they attack Amazon’s worker structure. Moves like these simply push Bezos and co towards a robot workforce faster than ever.

“He’s not smart, or articulate, and to the extent the press wants to focus on us versus him, we will be in a much stronger PR position than simply explaining for the umpteenth time how we’re trying to protect workers,” wrote Amazon General Counsel David Zapolsky in notes from the meeting forwarded widely in the company. The discussion took place at a daily meeting, which included CEO Jeff Bezos, to update each other on the coronavirus situation. Amazon SVP of Global Corporate Affairs Jay Carney described the purpose to CNN on Sunday: “We go over the update on what’s happening around the world with our employees and with our customers and our businesses. We also spend a significant amount of time just brainstorming about what else we can do” about COVID-19.

Vice

After last week’s ‘we’re forging ahead with Prime Day’ according to leaked documents, Amazon has changed course and delayed its popular discount day to at least August per Reuters. Amazon Prime Day yields hundreds of millions for Amazon and Resellers will need to prepare for this year’s festivities because of ongoing events. Now more than ever, Amazon needs to get Prime Day right in order to satisfy Sellers and buyers.

The promotion began in 2015 as a way to drum up business during the summer when many people are on vacation and to entice customers to subscribe to Prime before the busy holiday shopping season. Amazon Prime members, who pay monthly or yearly fees for shipping discounts and other perks, spend more on the site than regular shoppers. The company could also lose as much as $100 million on surplus devices it may have to sell at a discount, the news service said, citing internal documents.

Reuters

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The New York Times dug into the forthcoming release and future plans Amazon has in the video gram industry. Next month’s release of mega-game ‘Crucible’ was dissected and the investment that Amazon has put into it may just pay off in spades thanks to the COVID-19 lockdowns happening all over the world. Amazon has spend hundred of millions of dollars to make sure the hame is a success. The ‘ambitious’ sci-fi shooter game is Amazon’s first big budget foray and will be looked at as a future letter of intent to the industry. The piece also explored Project Tempo, a cloud gaming platform akin to the likes that Google and Microsoft have. Alongside TWITCH, Amazon will have an impressive offering when it comes to gaming. The question is, will gamers respond well and try the new offerings or stick with old favourites?

Gaming is expected to generate more than $160 billion in revenue in 2020, making the business more than twice the size of the global recorded music industry (around $19 billion) and worldwide film box office (around $43 billion) combined. Now, with much of the world staying home in the pandemic, video games are becoming even more popular. Next month, Amazon plans to ship not only Crucible but also New World, a “massively multiplayer online” game in which thousands of players occupy a persistent fantasy realm based on an alternate 17th century. Crucible was developed by Relentless in Seattle, but New World was created by a separate Amazon game studio in Irvine, Calif., built after the company acquired Double Helix Games in 2014.

NYT

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