- Robyn Turk
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Will Amazon give Stitch Fix and Trunk Club a run for their money?
The global retailer has added a new way to help consumers shopping for
clothing called Personal Shopper.
Personal Shopper builds upon Amazon’s foray into clothing boxes
that began with Prime Wardrobe. While Prime Wardrobe allows
subscription members to select up to eight items to try before buying
for a week and only pay for what they keep, Personal Shopper is a
styling service that functions more similarly to competitor services
Stitch Fix and Trunk Club.
With Personal Shopper, Amazon’s Prime members can pay an additional
5 dollars per month for once-per-month stylist recommendations of
brands and products. Shoppers will receive a curated selection of
clothing items based on a preference survey. They can then select
eight items to test out for free at home before deciding whether to
purchase anything.
Amazon currently offers thousands of brands through its Personal
Shopper program, including 7 for All Mankind, Calvin Klein, Levi’s, AG
Adriano Goldschmied, Rebecca Taylor, Champion, adidas, Amazon
Essentials and Daily Ritual.
Personal Shopper is currently available for womenswear, with
menswear joining in the near future. It is accessible to Prime members
in the U.S. via the Amazon app.
Photo: Amazon.com
