- Robyn Turk
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Amazon introduced its latest innovation select markets today. The
retail giant’s fashion category has integrated a feature called
StyleSnap to its app to change the way consumers discover clothing
online.
StyleSnap is powered by AI, using machine learning to find clothing
and styles by analyzing a photo. Users simply need to upload a photo
to the Amazon app for StyleSnap to provide recommendations of similar
items available to purchase through amazon. Recommendations are based
on brand, price range and customer reviews.
The new Amazon Fashion tool is currently available in the UK and
Germany. It works with dresses, tops, bottoms, shoes and bags in
womenswear and menswear categories.
“We are dedicated to continuously creating new experiences for
customers to discover the products they want and love. StyleSnap
enables customers to shop visually for products that have inspired
them. We are excited to see what customers think,” said John
Boumphrey, vice president of Amazon Fashion Europe, in a
statement.
