Esports entertainment company Allied Esports and TV Azteca have partnered PGL and The Coalition to broadcast Gears 5 Pro League in Latin America.
Beginning on October 28th, Azteca Esports produced live coverage of the Latin American region of the league. The deal includes the live final on November 25th, taking place at TV Azteca Studios in Mexico City.
Rose Gunson, Esports Creative Program Manager for Gears Esports at The Coalition had this to say regarding the partnership: “Mexico’s incredible passion for the Gears franchise has resulted in fans expressing their love of Gears through everything from Gears Ink tattoos to themed weddings. This enthusiasm extends to the games themselves, as the player base in Mexico produces some of the highest activity for Gears titles and features more players playing Gears of War 4 at the highest professional skill levels than anywhere else. For this season of Gears Esports, we felt it was important to partner with the team at Azteca Esports to reach this passionate community in an authentic way.
TV Azteca announced intentions of becoming a shareholder in Allied Esports in June. It planned to acquire $5 million (£3.96 million) in shares of Black Ridge Acquisition Corp., aiming to position Allied Esports strongly in the Mexican esports market.
David Moon, COO at Allied Esports Entertainment added: “Creating electrifying programming with industry partners like Gears Esports will be the foundation and backbone of our future network, powered by Allied Esports’ unmatched innovation and expertise and TV Azteca’s vast reach. On the heels of multiple successful events and broadcasts this summer that were watched by millions, we are excited to bring the Gears 5 Pro League to an audience that has shown a hunger for great esports content.”
Esports Insider says: Even though there’s a passionate fan base for Gears of War esports in Latin America, it’s clear that PGL and The Coalition are going extra lengths in an attempt to raise the profile of the esport outside of its existing community.