- Robyn Turk
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Allbirds has announced its latest collaboration partner: Jaden
Smith’s eco-friendly company Just Water. The direct-to-consumer
footwear brand has created two limited edition sneakers whose proceeds
will benefit the environment.
The two-shoe collection features variations of Allbirds’ Tree
Runner and Tree Topper silhouettes, each with Just Water’s blue
signature color incorporated into the design.
Both parties involved in the collaborative effort, Allbirds and
Just, share similar values of sustainability despite marketing
products in very different categories. Just Water sells 100-percent
responsibly sourced spring water in plant-based cartons, while
Allbirds continuously searches for eco-conscious materials that can
create high-quality footwear.
Allbirds and Just Water have committed 100 percent of the proceeds
of their collaboration to Leonardo DiCaprio’s Amazon Forest Fund.
“There is only one Mother Earth, and it’s on us to protect her,”
Will Smith, co-founder of Just Water, said in a statement. “The
Brazilian Amazon, our largest carbon sink, has now been burning for a
month. We source Just sugarcane caps from Brazil, so this hits
especially close to home. Collaborating with businesses who are
creating innovative, sustainable solutions are the key to our future,
and it’s important that we support those brands who give back more
than they take.”
The Allbirds x Just Water line costs 95 dollars for the Tree Runner
silhouette and 115 dollars for the Tree Topper silhouette. Both styles
can be purchased through the Allbirds e-commerce site.
Image: Allbirds
