In January, however, it announced a £6.5 billion investment plan that would see the company make major improvements to its economy plus (or World Traveller plus as they call it) cabins.
From new menus to new blankets, pillows and amenity kits, British Airways promised its travellers would see a “real change.”
And now it seems that First Class passengers are also set to be spoilt, as BA today announced that it has partnered with British fashion designer Alice Temperley to create brand new pyjamas, soft furnishing and toiletries kits.
British Airways, which is celebrating its centenary year, has previously partnered with British fashion designer Anya Hindmarch and London department store Liberty to ameliorate the aesthetic of First Class experience.
Now, it’s Temperley’s turn. And, frankly, given the unabashed use of colour and spangle generally seen in her collections, the products she has created for BA are very restrained (albeit very practical).
The new men’s and women’s pyjamas come in black cotton with contrast black satin detailing and shawl collars for women.
The women’s toiletries kit comes in a durable satin and features the ‘Star’ print motif Temperley used in her spring 2019 collection. The men’s meanwhile comes in plain black velvet with elements from the ‘Star’ print decorating the interior lining.
“I designed the amenity kit, loungewear and slippers using elements from my ready-to-wear collections in order to give customers an authentic experience of my brand,” Alice Temperley MBE said of the collaboration.
Inside the bags there’s an array of products from British skincare brand Elemis, which have all been given a bespoke design echoing the hand painted prints from Temperley’s current collection.
“I have long admired British Skincare brand ELEMIS so I was delighted to partner with them alongside British Airways,” said the designer. “It was so important to me that we included products from the Pro-Collagen range within the amenity kits, I love its powerful combination of nature and science…The results are amazing.”
Roll out of the new pyjamas and toiletries kits will commence on March 31 and will be complete by April 7.