- Kristopher Fraser
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Alice + Olivia has hired Danielle Vreeland has their new senior director of
global public relations, celebrity and VIP. Vreeland begins her new role
today.
Vreeland was previously director of public relations and VIP at Zac Posen.
She’s also held stints at Donna Karan Co. as celebrity manager where she
handled Donna Karan, Donna Karan Atelier, DKNY and DKNY jeans.
Since the departure of Aliza Licht, Alice + Olivia’s former executive vice
president of brand marketing and communications, the company has been
undergoing restructuring of its public relations department. Vreeland, with
her given track record of celebrity clienteling, is expected to bring a
bigger celebrity focus to the brand.
