Fashion

Alexander McQueen launches project encouraging creativity


Alexander McQueen launches project encouraging creativity

British fashion house Alexander McQueen has launched the ‘McQueen
Creators’ a new community project to inspire creativity, in a time when
much of the world is currently under lockdown due to the global coronavirus
pandemic.

’McQueen Creators’ aims to “inspire and initiate creative conversation,”
explained the fashion brand, and each week it will launch a new creative
concept to encourage its followers to “engage artistically” with imagery
and pieces shared on the brand’s social media accounts.

The project will connect fans and followers with the Alexander McQueen
team and their collaborators, from those that work in the design studio to
fashion students, through a series of digital tutorials shared on the
brands’ social media.

The initiative builds upon the brand’s concept of creative community,
which has been showcased with exhibitions on display at its London flagship
store, most recently the ‘Roses’ exhibition exploring the fashion houses’
ongoing love affair with the symbolism of flowers
.

It is the ‘Roses’ installation that is inspiring the first creative
concept, with the brand asking fans to sketch the finale rose dress from
its autumn/winter 2019 collection.

Alexander McQueen launches project encouraging creativity

Future projects the brand shared will include 3D creation and embroidery
from home.

Alexander McQueen is also asking for fans to share their creative work
using the hashtag #McQueenCreators, with the brand added that they will
share their favourites on their social media channels.

Images: courtesy of Alexander McQueen



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