- Marjorie van Elven
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Model, television presenter and fashion designer Alexa Chung is adding
one more item to her list of occupations: YouTuber. Chung intends to use the new
platform to “share unfiltered original content through a host of videos
spanning fashion, art, travel and other random things”, according to the
description of her very first video.
Commenting on Chung’s debut on the video sharing platform, YouTube’s
Fashion and Beauty Director Derek Blasberg said in a statement: “Alexa
Chung is one of my favorite people. Of course, she’s stylish, but she’s
also quirky, witty, and has a unique perspective on just about everything.
When I came to YouTube, she was one of the first people I thought of to be
a partner, and I can’t wait to see what she does with us. I’m honoured to
be a part of bringing this to life and know that her fans are really going
to enjoy this new behind-the-scenes look into the world of Alexa Chung.”
Chung is following in the footsteps of another British fashion designer,
Victoria Beckham, who launched a YouTube channel in February to
share makeup and fashion tips as well as behind-the-scenes footage of her
busy life as a fashion entrepreneur.
Picture: Alexa Chung Facebook
