Alberto Racca is the new CEO of Miroglio Group. As stated in a
statement, the appointment, approved by the Board of Directors which met on
19 December, is part of the strengthening of the role of the parent company
Miroglio spa as an industrial holding company, which began at the end of
2018 with the appointment of Filippo Ferrua Magliani as Chairman.
“The appointment of Alberto Racca as CEO completes the renewal process
started at the end of last year,” said Chairman Filippo Ferrua Magliani.
“The holding company has the task of exercising an active shareholder role,
allocating resources to the operating companies, selecting key people to
whom responsibilities are assigned, and ensuring control over the
implementation of strategies and management choices,” stressed the
company’s management.
“The appointment of Alberto Racca as CEO completes the renewal process
begun at the end of last year. This is an important strengthening for the
action of the Board of Directors, which will have a professional figure
able to ensure supervision and a managerial and strategic link with the
activities of the main subsidiaries Miroglio Fashion and Miroglio Textile”,
said Chairman Filippo Ferrua Magliani.
Racca, joined the Miroglio Group in October 2018 as Group strategy &
transformation director. During these months he was responsible for
strategic planning and portfolio management of subsidiaries. Graduated in
Managerial Economics at the London School of Economics and Mba at the
London Business school, the manager, continues the company’s press release,
has previously gained significant experience in McKinsey & Co. following
corporate transformation projects and in Kkr-Pillarstone, participating in
the definition of acquisition and investment plans and successful
turnaround.
A few months ago the Miroglio Group renewed its corporate visual identity,
in line with the new “soul” of the group, a company characterized by a
solid industrial culture, with an eye to the future and an international
vision.
The first new element is the logo, “where the “M”, an effective visual
synthesis of the new brand, is inspired by the movement of the fabric
inside the printing cylinders, an expression of a dynamic and constantly
evolving reality. The colour chosen is blue, the colour of the ink, of the
design, of the printing, which has always been present in the company logo,
now revisited with a new chromatic declination that refers to lapis lazuli,
a precious stone used by the most important artists and painters over the
centuries. The only chromatic exception is Miroglio Fashion’s logo, which
maintains black and white to best enhance the identities of the individual
brands”, the management underlines in the note.
The font is derived from “Quirinus”, a design by Fonderia Nebiolo, an
ancient Turin industry specialized in typographic fonts, which for its
characteristics of excellence and geographical location recalls the reality
of Miroglio. The particular font has been revisited in a contemporary key,
while preserving a historical flavour. The new logo is the basis of the
renewed identity and the entire graphic design of Miroglio Group, as well
as the main subsidiaries, Miroglio Fashion and Miroglio Textile, for which
customized and differentiated versions have been created. As for the new
online look, both the Group’s website and those of the two main associated
companies have been completely revised.
This article was originally published on FashionUnited.IT, translated and edited by Kelly Press.
Photo: Alberto Racca, from Miroglio press office
