Adolfo Domínguez launches design strategy and sells 6 percent more in the first quarter

New York – Spanish fashion group Adolfo Domínguez has closed the first
quarter of its fiscal year 2019 (March-May 2019) selling 6.4 percent more.
Over this period – the first complete quarter led by Adriana Dominguez as
CEO – the fashion retailer has piloted a new design strategy.

Comparable global sales for the first quarter grew 6.4 percent, driven
by the Galicia feminine collection, the first designed following the new

The Galicia project started in November 2018, after finishing the merge
of all the group’s brands into one (Adolfo Domínguez). This is a set of 18
sub-collections of women inspired by the Galician territory: each
sub-collection recreates a motif from Galicia, under denominations and
creative inspirations such as Toxo, Orballo, Atlántico, Fento, Queimada or
Cíes. They have been distributed in its 387 stores in 22 countries, in
addition to the online channel.

The reception of the original garments and prints has been especially
good in the markets of Spain, Japan, and Mexico, with growth coming in
between 6 percent and 7 percent, and with improved sales in the other 19
countries where the Brand is present.

This is the first complete series of collections under the baton of
Adriana Domínguez as CEO. As explained by the company in a financial update
to the Spanish market regulator, in this new stage, design teams develop
the entire collection around the same concept.

Following the same formula, Adolfo Domínguez has just launched a new
autumn-winter collection, which is already in its stores, focused on the
concept of “gender fluid”, which is separated from the gender approach.


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