- Robyn Turk
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Adidas and PrimaLoft have announced that they are bringing their
long-standing partnership to a new level that will see the strategic
development of high-performance, sustainability conscious products.
This new phase begins with the introduction of Adidas clothing made
from insulation PrimaLoft created with Parley Ocean Plastic.
PrimaLoft, known for creating innovative materials that elevate
both performance and sustainability, has created an insulation
material using plastic that Parley for the Oceans intercepted from
remote islands, beaches and coastal communities.
PrimaLoft is the first company to manufacture insulation in this
way with Paley for the Oceans, and Adidas will be the first brand to
create apparel using the insulation. It will be released some time in
2020.
“Adidas is an innovative, global partner… both of our brands are
pioneers in their fields and important drivers of innovation in the
textile industry, especially when it comes to sustainability,
PrimaLoft president and CEO Mike Joyce. said in a statement “Both . We
strongly believe that together we can push the boundaries of material
science forward, while continuing to further our Relentlessly
Responsible mission.”
He continued, “A collective collaboration between PrimaLoft, Parley
and adidas is a win for each brand, as well as the environment. We all
share the common goal of reducing the impact of plastic in our oceans
and are working diligently to develop comprehensive solutions.”
